Drivers Of International Marketing Samples †MyAssignmenthelp.com

Question: Discuss about the Drivers Of International Marketing. Answer: Introduction: The study is augmented through the analysis of international drivers in relation to a well-known fashion brand, Jac Jack, based in Sydney, Australia. The international drivers are basically the outermost ambiance of the market which needs to be maintained and taken care of while expanding a business globally (Samiee, Chabowski, Hult, 2015). This paper is a depiction of those key concepts that impact business environment in a great margin. Market Needs: This denotes to such a state of the company that indicates significant growth and necessary development to the company. Due to the lack of sufficient observation on the necessity of market, Jac Jack can lose its competitive advantage in the market. This impacts in being failed to lose business opportunities exempted by the market internationally. Technology: Not being updated with this rapid growing advancing driver of business that is technology, may lead to a failure to Jac Jack by losing market share in the competitive market. This may provide enough advantage to contemporary and parallel kind of brands by enabling huge market and business opportunities for them (Gerschewski, Rose, Lindsay, 2015). The expansion and chain business system through the internet and online mediums will inevitably lead the company gets enough response from the market. Cost-scale: Any company requires a huge amount for the purpose of plants and machinery improvisation and investments to it as well. Thus, Jac Jack needs to innovate their technique and look into this important business driver so that the company may attain enough advantage in exporting their goods over the world. On the other hand, to exist indignant with same reputation and brand image in the industry, it is important for a company to promote special facilities like offering discounts, buy one get one free opportunity at times, moving manufactured products to overseas market. In this way, the company needs to spend enough by creating the strong incentive to its suppliers and customers in exchange for a lower production cost so that enough by the customers may generate (Sleep, Lam, Hulland, 2016). Maintaining such operations and business functions will lead Jac Jack get enough response from the market, internationally. Government: To successfully accommodate all business functions, paying taxes and making business transactions as per government rules is very important. Being legally consolidated with all terms and regulations of government provides longer sustainability and protection from massive losses and occurrences of the international market. Communication: Communication leads to a combination of business strategy, organizational endeavor, and inputs of the business essentials that in co-ordination help emerging a healthy environment in business. As Jac Jack is a reputed fashion brand, it is important to keep good communication with the suppliers, customers, distributors so that competitive advantage can be gained from it (Akaka, Vargo, Lusch, 2013). Conclusion: The above analysis is depicted through the importance of projecting focus on international drivers so that Jac Jack can attain advantage from the market internationally and consistently as well. An intense focus on the market development factors and improvisation of the drivers need to have with the continual progress and research of the company. This will impact in getting successful expansion and will help in creating and generating an advantage in the market increasingly. References Akaka, M. A., Vargo, S. L., Lusch, R. F. (2013). The complexity of context: A service ecosystems approach for international marketing. Journal ofMarketing Research , 21 (4), 1-20. Gerschewski, S., Rose, E. L., Lindsay, V. J. (2015). Understanding the drivers of international performance for born global firms: An integrated perspective. Journal of World Business , 50 (3), 558-575. Samiee, S., Chabowski, B. R., Hult, G. T. (2015). International relationship marketing: Intellectual foundations and avenues for further research. Journal of International Marketing , 23 (4), 1-21. Sleep, S., Lam, S. K., Hulland, J. (2016). The Sales/Marketing Integration Gap: The Joint Impact of Environmental, Firm, and Functional Drivers on Realized Versus Desired Integration. In Celebrating Americas Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? (pp. 773-773). New York: Springer International Publishing.